Bloomberg Media Group has announced the creation of Bloomberg Politics, a new multi-platform brand to be overseen by Mark Halperin, editor-at-large and senior political analyst for Time, and and John Heilemann, national affairs editor for New York magazine. The duo co-wrote the book Game Change, about the 2008 Presidential election, which was adapted into the Emmy-winning HBO movie. Their follow-up book, Double Down: Game Change 2012, also has been acquired by HBO. Bloomberg Politics will launch with a new daily television show (that will also stream online), which will be hosted by Halperin and Heilemann.
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