Seven months after promising a redesign of Moviefone, owner AOL and partner Whalerock Industries unveiled the revamped website today with a key new feature: Television shows will now be offered in addition to movies on the search site.
“We set out to answer a true market need by addressing the universal question: What do I want to watch, and where can I find it?” said Susan Lyne, CEO of AOL Brand Group, in a joint release with Whalerock founder Lloyd Braun announcing the change. “The new Moviefone is a simple and elegant solution to that challenge,” Lyne added.
Moviefone will continue to feature movie showtimes and ticketing while adding TV channels and streaming services offering movies and television shows. Consumers should be able to easily find a particular episode of a specific season of a television series on a broadcast network, or through Netflix, Amazon, iTunes or elsewhere.
Announcement also noted a creative collaboration between Disney and Moviefone to promote the theatrical release “Maleficent,” in theaters May 30. The collaboration “leverages Moviefone’s updated capabilities for advance ticketing” and includes co-branded media placements, custom creative and exclusive content debuting on Moviefone today.
Moviefone was founded in 1989 and acquired by AOL a decade later. Lyne and Braun previously partnered in development at ABC.
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