Adding another 5.2M on Monday and $6.2M on Tuesday, Sony/Marvel‘s The Amazing Spider-Man 2 crossed the $100M mark six and a half days after its initial release (I’m counting the $8.7M it got from 7 PM screenings on Thursday as a half day). Specifically, ASM2 is at roughly $103M after the first two days of mid-week grosses. This comes after a $91.6M gross Sunday. The film has so far made $420M+ worldwide now since releasing overseas two weeks before its domestic release.
The international distribution strategy was wise, given that the pic needed time before Warner Bros./Legendary Pictures’ Godzilla stomps into markets. The lizard is being released pretty much day and date with its May 16th domestic bow … except for the all-important market of China where it doesn’t release until June 16th so that gives Spidey a long while to play there with no major U.S. release coming in to elbow it out. To give readers an idea of what the build out has been in China and why the country is so important to the entertainment industry: The Chinese market alone provided 11,002 runs for Spidey vs. a wide 4,324 theaters domestically.
The international markets for the Spidey franchise has grown over the years as the domestic grosses have continued to shrink. The question right now is whether American audiences growing weary for Spidey? After all, this is No. 5 and there are two more in the hamper. Here is another look at the domestic vs. international audience for this all-important Sony/Marvel franchise:
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