Britain’s Channel 4 is embellishing its strategy with a new purview to invest in international drama co-productions. The net, which already invests in original British drama as well as boundary-pushing factual entertainment, is joining the likes of ITV, the BBC and Sky in its bid to spread its wings. To spearhead the initiative, former Red Arrow Entertainment Head of Drama & Comedy, Simon Maxwell, is joining Channel 4 in the newly created role of Head of International Drama. Maxwell launched the Red Arrow Group’s UK scripted operation and has worked with U.S. broadcasters including NBC and History Channel. Prior to Red Arrow, he was Head of Film & TV at indie Greenroom Entertainment where he ran a slate that included DirecTV crime drama Rogue. He also exec produced feature Killing Bono, for which he co-wrote the screenplay. Channel 4’s move towards international co-pros should see it benefit from the high-end TV tax credit that has electrified the local production sector and attracted U.S. projects over the past year. Maxwell will be responsible for commissioning a slate of high quality, ambitious drama with international appeal. Among the channel’s recent local commissions are Babylon, for which Danny Boyle directed the pilot, and mystery/sci-fi series Utopia. Its U.S. and European pick-ups include upcoming series Fargo, France’s The Returned, Showtime’s Homeland, comedy Brooklyn Nine Nine and new Norwegian thriller Mammon .
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