ABC World News With Diane Sawyer ranked as the No. 1 evening newscast in the news demo for the week of April 7 — its first weekly demo win this season. Sawyer beat NBC Nightly News With Brian Williams by 12,000 Adults 25-54 (1.882 million vs. 1.870 million). It was ABC evening newscasts first demo win since the week of July 22, 2013. Last July — one year after ABC’s Good Morning America snapped NBC’s Today show weekly winning streak, ABC’s evening newscast outstripped NBC’s in the news demo by 38,000 demo viewers, ending NBC’s newscast’s ratings winning streak of nearly five years. During the week of April 7, Sawyer’s newscast covered breaking news — high school stabbings in Pennsylvania, California bus crash, Terry Moran in Central African Republic with UN Ambassador Samantha Power covering refugees and violence — but the newscast also featured a broadcast exclusive with Mad Men stars and creator as they debuted the AMC series’ final season. The week of April 7 also marked the newscast hitting 1 million likes on Facebook, which some have correlated to the weekly demo win. ABC’s was the only broadcast up in the demo from one year ago during the comparable week (1%) – NBC’s newscast tumbled by 18% and CBS’s Scott Pelley-anchored newscast dropped 10% in the demo.
The July ’13 newscast demo win had been the first for ABC World News since the week of November 17, 2008 (right after the election of President Obama). Sawyer took over for Charlie Gibson as anchor in 2009.
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