“Independent American films are largely considered anathema to foreign distributors these days,” says Jeff Lipsky. The distribution veteran, who’s also a John Cassavetes-mentored filmmaker, knows a thing or two about the indie business. He co-founded October Films with Bingham Ray in 1991, and is also a former executive at New Yorker Films, Samuel Goldwyn Films, and Skouras Pictures. In 2011, he launched Adopt Films with Tim Grady, which recently handled Oscar nominee Omar. As a director, Lipsky has made five movies, and is shooting a sixth this fall. Some of his own films have been in official selections at Sundance and San Sebastian, and seen U.S. releases, but none has ever been distributed internationally. And that’s why he’s taking things into his own hands, making three of them available via Vimeo On Demand worldwide as of May 1: Flannel Pajamas (2006), Twelve Thirty (2010) and Molly’s Theory Of Relativity (2013). Among the stars of those movies are Justin Kirk, Julianne Nicholson, Mamie Gummer, Jonathan Groff and Cady Huffman. Two of them also have actor Reed Birney in common with In Your Eyes, the micro-budget Tribeca title that writer and exec producer Joss Whedon just announced is going out worldwide via Vimeo. The timing was pure coincidence, Lipsky says as he sings the service’s praises. “There is great potential for indie filmmakers. It doesn’t require legal contracts, you can geoblock and call your own shots… It’s not rocket science.” (Post continues below)
He says Vimeo’s quality is the same as “any of the big boys.” Although a fan of Netflix and Amazon, Lipsky contends the “problem” with those services is that they are “fantastic for consumers, but little to no money can be realized by filmmakers or distributors.” Vimeo allows for an “instantaneous” revenue stream, which is “as it should be in this world we live in.” The split with the site is 90% to the rights holder and 10% to the service, Lipsky tells me. The only risk, he says, is that it’s “not the 800-pound gorilla. You have to do a little more” to market, but it’s “whatever I want.” What he hopes is that when his next movie is completed in 2016, the Vimeo experience will create “an expectant audience clamoring to see the film in many countries.” Here’s a clip from Lipsky latest, Molly’s Theory Of Relativity, with Tony winner Huffman and God’s Pocket‘s Sophia Takal:
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