The same day ABC’s Good Morning America officially said so long to news anchor Josh Elliott, it announced it had delivered its most watched quarter in more than 22 years in first quarter 2014. The show also celebrated its first demo win for a quarter in which NBC broadcast an Olympics, since Nielsen’s electronic records began. That said, Today, which broadcast during a chunk of the quarter from the Sochi Winter Games, cut its quarterly total viewer gap relative to GMA by 22% (150,000) and posted the most year-to-year total viewer growth of the broadcast morning infotainment programs.
The quarter was GMA’s seventh consecutive win over Today in total viewers and sixth in the news demo. GMA logged 5.908 million viewers in the quarter and 2.339 demo viewers. NBC’s Today clocked 5.369 million viewers and 2.210 demo viewers. CBS This Morning averaged 3.148 million viewers and 1.060 million demo viewers — which, is that morning show’s best first-quarter total viewer delivery in a decade, and an 11% total-viewer jump compared to same quarter last year.
The GMA numbers are good news for that morning infotainment program, because its longtime weatherman Sam Champion bowed out at the end of ’13. More recently, ABC News chief Ben Sherwood announced Sunday GMA’s news anchor Josh Elliott had left to take a job at NBC Sports.
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