Debmar-Mercury has named Karen Bonck new SVP Branded Partnerships. Based in New York City, she will report to Debmar-Mercury co-presidents Ira Bernstein and Mort Marcus, and will create and execute branded content and advertiser partnerships for the company’s first-run series, including The Wendy Williams Show (produced and distributed by Debmar-Mercury) and fall 2014 entry Celebrity Name Game (co-produced and co-financed by Debmar-Mercury and FremantleMedia North America, and distributed domestically by Debmar-Mercury). “Branded partnerships and integrated marketing have become important aspects of our business and we are thrilled to have a first-rate executive like Karen lead this integral area for us,” Marcus and Bernstein said in today’s announcement. Prior to joining Debmar-Mercury, Bonck served in branded entertainment posts at NBCUniversal and Disney-ABC Television Group.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.