NBCUniversal is knocking out its exclusive multi-year streaming deals in short order. A day after NBCU’s Television & New Media Distribution arm announced a TV licensing pact with Hulu, it has unveiled a deal with Sony TV’s Crackle for ad-supported VOD rights to stream feature films from NBCU’s library. More than 140 titles will eventually roll out over the next three years on the multi-platform entertainment service, including the Miami Vice reboot, the war pic Jarhead, King Kong and the Ray Charles biopic Ray. The Sony-owned video hub is beefing up its film offerings to go with TV and its own original series, including the Jerry Seinfeld-fronted Comedians In Cars Getting Coffee that in January passed 25 million streams, making it Crackle’s No. 1 original. It recently was renewed for a fourth season. “Crackle is an innovative and growing new platform and we are excited that their viewers will be able to enjoy these great films from Universal’s film library,” Todd Whiting, SVP for NBCUniversal Television & New Media Distribution, said about today’s deal.
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