Captain America: The Winter Soldier directing duo Anthony and Joe Russo have joined forces with Fast & Furious franchise helmer Justin Lin and producer and former Caviar COO Todd Makurath to form branded entertainment production company Bullitt. The company’s aim is to create content for agencies, brands, and other businesses by well-known narrative feature and television directors, merging the entertainment and advertising worlds. Bullitt’s already partnered with Google ATAP and Harley-Davidson on campaigns integrating narrative content and is headquartered out of the offices of Ridley Scott‘s commercials production company RSA. The strategic partnership between Bullitt and RSA came together under RSA President Jules Daly. Bullitt is repped by Maven Label, The House of Representatives, and Venable LLP. Lin’s repped by CAA.