A&E Greenlights New Docuseries ‘The Herbert Brothers’

The Herbert Brothers (working title) follows five brothers who launched an advertising empire after creating the No. 1 Super Bowl commercial. A&E Network has ordered the new nonfiction series from Zig Zag Productions. Production is underway on eight half-hour episodes with the series slated to premiere this summer on A&E. The Herbert Brothers made advertising history when their homemade commercial won the “Doritos Crash the Super Bowl” contest and ranked No. 1 on the USA Today ad meter. The brothers took their $1,000,000 winnings, established an advertising agency in their hometown of Batesville, IN and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta. Matt Gould, Danny Fenton and Mark Efman are executive producing for Zig Zag Productions. Lily Neumeyer is exec producer for A&E Network.