In a further move to increase its position in the booming UK production sector, Sony Pictures Television is teaming with execs Kieran Doherty and Matt Worthy to launch Stellify Media. The Belfast-based joint venture is SPT’s first move into production in Northern Ireland which has been the focus of increased attention ever since HBO’s Game Of Thrones set up shop there. Stellify will produce entertainment content for UK broadcasters and international export. It will also collaborate with SPT’s other production companies on development. UK shows and formats will be exported by SPT’s distribution arm. Doherty and Worthy created the international quiz format Secret Fortune (BBC One) and the reality gameshow format Take The Money And Run, which aired on ABC in the States. Most recently, they developed quiz pilots You Against The Nation for BBC One and Divide & Conquer for Channel 4. SPT’s chief creative officer of international production, Wayne Garvie, said, “Northern Ireland is fast becoming a hotspot for international production and at Sony we’re really excited about becoming part of the region’s creative community and launching exciting, global hits.” SPT’s UK production business also includes Victory Television, Gogglebox Entertainment, Silver River Productions, Left Bank Pictures and the recently announced joint venture with Karl Warner, Electric Ray. The addition of Stellify brings SPT’s stable of international production companies to 18 in 12 countries.