UPDATE, 2:28 PM: The final numbers are in and it’s a solid victory for Modern Family in terms of viewers. The ABC comedy held onto its first-ever overall viewership win over American Idol with 10.09 million watching Wednesday. That makes Modern Family the night’s most watched show. Although Idol also saw a rise in its audience from the early numbers’ 9.15 million to 9.33 million, it was also beaten by Survivor, which ended up with 9.85 million watching. That’s the first time the CBS show has beaten the Fox show in total viewers. Despite two previous weeks of demo wins, Survivor had failed to hold its viewership lead in the final numbers. In terms of demo adjustments, Idol, Suburgatory and Modern Family were all up a tenth.
PREVIOUS, 9:15 AM: It was a night of quitters, rockers, gamblers, royals and winners on primetime on Wednesday. The quitting came on CBS’ Survivor (2.3/7), where the latest season saw its first self-deporter as well as the standard elimination. Dipping 8% from last week’s show to a season low among adults 18-49, but with its biggest viewership (9.76 million) of the cycle so far, Survivor was also once again the winner in the battle of the veteran reality shows as it bested American Idol (2.1/6) for the third week in a row in their common hour.
Down a tenth overall from its March 19 show to a new Wednesday low, the two-hour Idol, which saw a standing ovation result and rocking rendition of Led Zeppelin’s Dazed & Confused last night, pulled in a 2.0 among adults 18-49 and 8.65 million viewers to Survivor in their common hour. Still that did not stop Fox from winning the night in the key demo and total viewers with 9.15 million tuning in. The rest of CBS’ night was Criminal Minds (1.4/4) and CSI (1.3/4) encores with the network pulling off a third place finish for the night in the key demo with 1.7/5 and a second place slot among total viewers with an audience of 8.15 million.
ABC took the second spot in the demo last night with a 1.8/6. A part of that came from the small rise of 3% that Modern Family (3.5/10) saw last night over its last original of March 12. The highest rated and most watched show of the night overall, the comedy pulled in 9.69 million viewers with its Vegas episode. Last night saw more than a trip to Sin City for Family, it also saw the show beat Idol in total viewers overall and in the 9 PM half hour for the very first time. The Fox show pulled in 9.429 million viewers between 9 PM and 9:30 PM. Otherwise, ABC’s night was a mixed result with Family lead-out Mixology (1.7/5) rocketing up 42% from last week’s season low. Of course, last week the uncertain freshman show was the only original on ABC and lacked the benefit of a strong lead-in. The Middle (1.9/6) slipped 5% from its last new show on March 12 while Suburgatory (1.4/4) and Nashville (1.3/4), which had a wedding last night, were down 13% and 7% respectively from their last to tie series lows.
Over on the CW, things got rough on The 100 (0.7/2), literally and figuratively. Ratingswise, the second week of the new show stumbled down two tenths from its March 19 premiere. With 2.226 million watching last night, the new show was the second most-viewed show of the season after last week’s strong debut. However, what makes 100‘s demo fall even more significant is that 100’s lead-in Arrow (0.9/3) was up 12% from last week among the 18-49s. NBC was all encores except for its Prince Harry South Pole Heroes special, which pulled in a fairly pedestrian 0.8/3 and 3.75 million viewers.
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