At last October’s Mipcom, Israeli interactive talent show Rising Star, was the hot property, selling local versions around the globe. At the Mip-TV market next month, The Big Picture, a new interactive entrant from Israel, is aiming to be the next big thing. The game show hails from Israeli format company A Cappella, which recently made U.S. and UK deals with eOne for religion-themed drama Reaching For Heaven. Big Picture is created by TV host and mentalist Nimrod Harel, whose first scripted series, The Believer, has been sold to Fox International Channels. A budget of $1M went toward developing and producing an English-language Big Picture pilot hosted by Andrew Günsberg (Australian Idol, Live To Dance), which A Cappella will shop at Mip-TV (see promo below). The trivia-based show asks a contestant to identify photographs projected on a 20-meter-high screen in the studio; the pictures can be of celebrities, political figures, events and such. There are 12 stages to the game with the ultimate possibility of winning $1M. The contestant can opt out at any time and take the money they’ve amassed, or continue vying for the top prize. If they get an answer wrong, they leave empty-handed. The interactive element in Big Picture is the participation of the viewing audience. Via a specially-designed app that uses technology created in Israel’s booming start-up community, and with consultants who have worked with the Israeli military, viewers can answer questions by text and potentially become the partner of the onscreen contestant, eventually splitting the purse. In a twist, the show will be pre-recorded in studio, but viewers will participate on the day of broadcast. Those selected will have their image projected on screen, and play along via the technology.
A Capella CEO Einat Shamir says, “The audience at home wants to be an active participant and influence what they watch on the screen in real time. The beauty of our format is the very unique production formula, which allows to overcome a lot of traditional obstacles many TV producers were facing when trying to cater to the new interactivity trend in the business.” A key difference with Rising Star, besides that show being a talent competition, is that it was already airing and a big hit locally in Israel as it was put out to market. A Capella co-founder Tal Shaked tells me the strategy with Big Picture is to sell it first internationally, rather than starting production in Israel. They are eyeing major networks for a weekly primetime slot, and are already having talks. A trend identified over the past several months has been the return to “feel-good television” where non-scripted shows move away from the voyeurism and backbiting of recent years. Shaked says this kind of TV “enriches knowledge and encourages family viewing.” She adds that the show is a return to the simple; it’s “nostalgic with no schticks and no tricks.”
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