Machinima is continuing its revamp after axing 30% of its work force earlier this month, saying today that Tony Vinciquerra has joined its Board of Directors. It’s a pretty good a sign that the online video service has aspirations to grow its original content, with Vinciquerra having managed all operations, tactically and strategically, for all of Fox’s networks and their online businesses during his tenure as Fox Network Group chairman and CEO. He left Fox in 2011 and is currently a senior adviser at TPG, one of the principals in the new studio venture being launched by Robert Simonds. Machinima recently raised $67M in financing from the likes of Warner Bros (which led funding with $18M) and Google Capital as it looks to find ways to make money outside of its partnership with YouTube, which takes about 45% of the ad revenue it sells. “[Vinciquerra] is one of the most respected and accomplished media executives in the industry, and his experiences growing the Fox broadcast and cable networks groups over the past decade will help inform our content and ad sales strategy going forward,” said Machinima co-founder, chairman and CEO Allen DeBevoise in announcing the move today.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.