goodmorningamerica_2012__120411163915__130328183014__130404165656This morning, Good Morning America unveiled the #socialsquare, which it says is a “groundbreaking new digital studio” engaging viewers on a daily basis with the broadcast and social conversation. An expansion of the morning infotainment series’ current Times Square studio, #socialsquare is the new social “nerve center” for the broadcast, featuring installations developed with the leading social media platforms allowing GMA guests to interact with viewers throughout the broadcast, ABC News says. “This will revolutionize how our show is produced in the morning and its all about engaging directly with our viewers from beginning to end,” GMA senior executive producer Tom Cibrowski said this morning.

More than one person this morning has noted NBC’s Today, which is in a ratings death match with GMA, debuted its like-minded digital space, Orange Room, last September. But, of course, Orange Room is orange, whereas Social Square is pink, and blue — and it has foosball. “If imitation is the sincerest form of flattery, we are deeply and sincerely flattered — and not surprised given our ratings gains, specifically in younger viewers,” Today responded. Here’s GMA‘s reveal this morning:

Related: ‘Today’ Takes February Sweep In Demo While ‘GMA’ Wins Overall Audience

This morning, Social Square put out a call for selfies, while Orange Room launched with a call for selfies and two weeks ago Today did its Love Your Selfie series coming out of the Sochi Olympics. Of course, NBC’s morning show doesn’t have the copyright on selfies, and ABC is the network that broadcast the making of the most re-tweeted selfie in Twitter history during its Oscarcast a couple Sundays ago. (This morning, the GMA gang attempted a re-creation of sorts, with actress Kristen Bell, and Hamilton the pug, who, GMA’s Lara Spencer explained, is a “viral sensation” with “thousands of Twitter followers.”) Social Square wants sunrise photos, Today’s Orange Room loves sunrise photos — both shows are morning shows, so this is not a coincidence. In addition to what are apparently all the usual trappings of made-for-TV social-media rooms, Social Square has a fishbowl. But NBC’s Orange Room introduced its goldfish in November, with Orange Room host Carson Daly asking viewers to help name the fish after Today regulars came up with “Flush” and “Sushi”  which the show, inexplicably, rejected as options. Who knew fish are a morning news thing?

GMA has partnered with Google+ to use Hangouts to bring viewers into the show; they’re invited to send “good morning” messages on the platform to be used in the ABC jumbotron in the heart of Times Square.