Consider this to be an upgrade to the Ultra High Definition programming deal that the companies announced earlier this year at International CES. At the time, Fox said that it would provide Samsung with a storage device, called the UHD Video Pack, that would include content from different studios including Fox’s Night At The Museum, X-Men Origins: Wolverine, and The Counselor. Now the companies say that they have a “strategic partnership” designed to establish “a secure and sustainable next-generation…content ecosystem.” Fox’s visually crisp 4K content will work across the Samsung Smart Hub platform — including the curved screen TV sets that created a stir at the consumer electronics show. In addition the companies will “explore additional collaboration opportunities in multiple areas of innovation with the goal of creating immersive next-generation consumer experiences.” Although the announcement is vague, Fox Home Entertainment President Mike Dunn says that the partnership will help them to offer UHD “to audiences around the world” as the companies become “laser-focused” on the goal of bringing the technology “to the living room for people to own and enjoy.” Samsung expects there to be 60M UHD TVs in the market in three years.
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