Screenvision today announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as ‘Front & Center’ and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising. The Front & Center preshow runs three entertainment blocks per show and this past month featured FOX’s Rio 2, NBC’s Crisis, Believe and The Tonight Show Starring Jimmy Fallon, FX’s Americans, ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers: custom branded content segments; sponsorship of show segments, music, trivia or the entire preshow;custom promos and interstitials; interactive engagement, such as Shazam. The show features a blend of behind-the-scenes looks at upcoming film and TV programming, world premiere music videos, the latest in entertainment and technology, and branded entertainment pieces.
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