UPDATED, 8:50 AM: Following its exclusive multi-year renewal with Cinemark (original story below), NBCUniversal-owned Fandango announced today it has added five new exhibitors, Malco Theatres, Frank Theatres, Goodrich Quality Theaters, NCG Cinemas and Paragon Theaters. That brings its online and mobile ticketing to more than 1,000 screens in over a dozen states, Fandango says.
PREVIOUS, MARCH 24 AM: We’ll probably see a lot of announcements like this one pegged to the exhibition industry gathering this week in Las Vegas. Fandango says that it has a new multi-year deal to be the exclusive third-party provider of online and mobile ticketing services for Cinemark‘s 4,400 U.S. screens. “We have worked closely with Fandango for many years and they’ve been a great partner, helping us deliver many conveniences to our guests,” says Cinemark CEO Tim Warner. NBCUniversal-owned Fandango continues to say that it’s “coming off a record-breaking year in 2013, with record-high ticket sales, web and mobile traffic, and app downloads” as well as “a dramatic 57% increase in mobile ticket sales.” But, as we’ve noted before, it’s hard to say what these statements mean: Fandango doesn’t disclose how many tickets it sold. The impressive growth in mobile sales still is a slowdown from the 171% growth in 2012, and the 73% increase in 2011. Smart phone and tablet users accounted for more than 40% of Fandango’s 2013 sales, up from 30% in 2012.
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