Nine digital media companies have joined forces to create the Global Online Video Association, the first-ever org designed to represent and promote the growing digital content industry. Multi-channel networks Big Frame, BroadbandTV, Collective Digital Studios, DECA, Discovery Digital Networks/Revision3, Fullscreen, Maker Studios, Magnet Media, and MiTu Networks are backing the nonprofit corporation which was announced today during the inaugural Digital Entertainment World conference in LA. Collective Digital Studio SVP Strategy and Sales Paul Kontonis will serve as executive director of GOVA. Top of mind for member digital companies is drawing more advertisers to the nontraditional space to make digital ad sales more profitable, given that GOVA member companies rep 10 billion monthly video views online. In its first year GOVA will focus on building awareness with and relationships between advertisers, consumers, and content partners like YouTube, Amazon and Microsoft. “Online video has exploded for consumers and advertisers, and is a terrific new opportunity for brands to reach new audiences,” said Jason Krebs, Head of Sales, Maker Studios. “GOVA will help us create awareness faster amongst consumers and accelerate adoption by marketers.”
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