WB’s crowd-funded Veronica Mars movie will hit theaters March 14 globally and on VOD/digital the same day, helmer Rob Thomas announced Friday on the film’s Kickstarter page. The move marks a first for WB which like most major studios has kept the theatrical window intact before releasing to home vid/digital. It stems from the rewards promised in Thomas’s initial Veronica Mars crowdfunding campaign. Donors who contributed $35 or more were promised a digital copy of the film in exchange to follow shortly after the pic’s theatrical release. Those backers will now get the pic day and date as a streaming download link as Veronica Mars also hits iTunes, Amazon, and other digital and cable distributors for rental on opening weekend. The CW spin-off movie starring Kristen Bell was funded last spring in a crowdfunding campaign that raised a $5.7M budget. Veronica Mars will make its world premiere next month at the SXSW Film Festival.
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