Updated, 1:05 PM: Matt Lauer’s fish pedicure, Al Roker’s Russian lessons, Bode Miller’s defense of interviewer Christin Cooper all helped NBC’s show edge out ABC’s Good Morning America last week, though its numbers were down compared to the show’s first week from the Sochi Games and compared to the second week of the 2010 Winter Games.
Today averaged 5.866 million viewers last week, according to Nielsen national fast program ratings, topping ABC’s Good Morning America average of 5.588 million by 5% (278,000 viewers). That’s a bigger advantage than it snagged during the first week of the just concluded Winter Games. In the news demo, Today averaged 2.317 million viewers, which put it 7% (145,000 viewers) ahead of GMA’s 2.172 million. Today’s second Sochi Games week overall-audience delivery is up 11% compared to its pre-Games first-quarter average. In the news demo, Week 2 jumped 183% compared to its pre-Games first-quarter average.
That’s the good news. Now, the rest: Today had averaged 6.134 million viewers during the first week of Sochi Games — this week’s haul represents a 4% drop. Four years ago, Today averaged 6.276 million viewers during the second week of Winter Olympics. In the demo, Today had averaged 2.506 million demo viewers — 8% better than Week 2. And, four years ago, Today clocked 2.925 milllion demo viewers during the second week of Winter Games competition.
Meanwhile, GMA in Sochi Week 2 is up 21% in viewers of all ages and 10% in the demo, compared to comparable week at the 2010 Winter Games (4.613 million and 1.973 million, respectively).
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