PBS has named Ira Rubenstein new general manager of PBS Digital. He will report to PBS chief operating officer Michael Jones and serve as a member of PBS’ senior leadership team, starting March 24. Rubenstein will lead all digital content and service efforts for PBS and its member stations, and will focus on PBS’ digital efforts in both the children’s and general audience space. He joins from mobile media company MeeMee Media where he was CEO. Prior to that, Rubenstein served as EVP Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind social and mobile campaigns for Prometheus, Chronicle, Rise Of The Planet Of The Apes, X-Men: First Class, and others. Before joining Fox in 2011, he had stints at Marvel and Sony.
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