EXCLUSIVE: Matthew McConaughey and Jared Leto have become the focus of Focus Features’ Academy campaign for Dallas Buyers Club with ads proclaiming “the year’s two most transformative performances are now its most honored”. Certainly it would be hard to argue with that as both won at SAG, the Golden Globes and Critics Choice Movie Awards, not to mention just about a clean sweep for Leto among the many critics groups who dole out these kinds of honors. The awards haul have made them front-runners according to pundits, but both have been acting like they are running from behind, appropriate for a movie that took 20 years to get to the screen, that no one wanted to make, that was shot on a tight 24-day schedule for under $5 million and used only available light. Neither is leaving any stone unturned in bringing attention to the ‘little-film-that-could’ in this year’s Oscar race. McConaughey, for example turned up during Jay Leno’s last week on The Tonight Show and he will be doing Jimmy Kimmel and Queen Latifah’s talk shows next week in addition to Inside The Actors Studio and personal appearances for the Actors Fund in LA and NY. In this featurette the pair talk about working together and the challenges of bringing these unique roles to life.