2nd UPDATE, 4:44PM: The final scores of the final full day of competition of the Sochi Olympics are in and NBC probably can’t wait to wrap things up with tonights Closing Ceremony – as they fell from Friday’s low. With a 7.8/14 national household rating and 13.3 million viewers, the 8:30PM to 11PM tape-delayed network package was down 11% and 10% from the 8.8/15 rating and 14.9 million watching on February 21. Saturday night’s results are also down from both the comparable final Saturday nights of the Vancouver 2010 games and the Torino 2006 games. Last night’s result fell 46% and 50% respectively from 4 years ago on February 27, 2010 NBC pulled in a 14.7/26 rating and 26.7 million viewers. The last Saturday of the 2006 Winter Games had an 11.3/19 rating and an audience of 19.7 million tuning in – that’s 30% and 32% better than NBC’s respectively results from Sochi 2014 last night.
1st UPDATE, 10:30AM: NBC‘s preview of new comedy About a Boy drew a 2.2 rating in adults 18-49 and 8.3 million viewers from 11:05-11:30 PM, following the primetime coverage of the Sochi Olympics. Given how low NBC’s Olympics broadcast was last night (2.7 in 18-49 and 12.8 million viewers), About A Boy did respectable business, retaining 76% of its lead-in (2.9 for the Olympics’ 10:30-11 PM half-hour). The previous NBC comedy to get previewed in the same time slot following a regular night of Olympics coverage was Go On in summer 2012. It managed a 5.8 in 18-49 and 16.6 million total viewers but with a far larger lead-in, a 9.2 demo rating and 29.7 million viewers.
PREVIOUS, 8:52AM: With America out of the hockey race and winning no new major medals, the third Saturday of the 2014 Winter Olympics saw NBC’s primetime coverage hit a new ratings and viewership low. Against minimal opposition on other networks, NBC’s tape-delayed broadcast drew a 2.7/9 rating and 12.84 million viewers. That’s down 40% and 34% respectively from the 4.5/14 rating and 19.73 million viewers that the comparable night of the virtually live Vancouver games pulled in on February 27 of that year. It is also down 35% and 22% from the early fast nationals of 4.2/13 and the audience of 16.58 million (which went up to 17.1 million in final numbers) of the second Saturday of the XXII Winter Olympics. It is of course also way down more than 55% and 48% from the 6.2/20 rating and 25.1 million viewers of February 8, the first Saturday of this year’s Games and the day after the Opening Ceremony. In overnight metered-market ratings, last night’s Olympics coverage got a 8.6/15 – the lowest result in that measure that NBC’s 2014 Sochi broadcasts have received. With a 13.2/25 result, Denver was the top metered-market in the country for NBC.Moving on to a different kind of math for a sec – overall, the U.S. won as many Gold medals at Sochi as it won at Vancouver 4 years ago but was down to 28 from 2010’s 33 total medal count.
The only other originals on last night were a 48 Hours (0.6/2 , up 50% from last weeks’s 0.4 docu special) on CBS at 10PM and The Daytona 500 Bash At The Beach (0.4/2) special on Fox at 8PM.
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