NBC‘s Today show has tried to hang on to its Sochi ratings bump with a week-long Love Your Selfie campaign that this morning included a First Daughter to First Lady talk about childhood obesity. Its second week of Sochi broadcasts during Olympic competition, Today scored 5.844 million viewers, which was down 6% from the previous week’s 6.134 million viewers. Today logged 2.310 million news-demo viewers, slipping 8% from previous 2.506 million. Today outperformed ABC’s Good Morning America, which logged 5.590 million viewers overall last week, and 2.174 million in the demo. Today’s advantage over GMA in total viewers grew by 54% week-to-week, though its demo advantage slipped 16%. Watch Today‘s former First Daughter correspondent Jenna Bush Hager interview First Lady Michelle Obama:
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.