Royal Pains star Mark Feuerstein has teamed with longtime pals Adam Stein and Sam Friedlander to co-create hourlong drama Flipside, which tracks three best friends as they live out two distinct alternate paths after graduating from college – one that sees them staying in their Minnesota hometown and another in which they chase their dreams in New York City. Feuerstein, Friedlander, and Stein previously collaborated on comedy short Lazy Monday, a response video to SNL‘s Lazy Sunday digital sketch. The trio will take Flipside out to networks next week before Feuerstein returns to Royal Pains to film the upcoming sixth season. As part of their pitch for Flipside, Stein and Friedlander shot a proof of concept teaser starring Ben Goldsmith, Meg Cionni, and Blake Cooper Griffin as the central besties. The co-creators credit the video with garnering them preliminary interest from broadcast and cable nets. Canadian production company Muse Entertainment is attached to deficit finance the project, which is produced by Wind Dancer Films whose Matt Williams, David McFadzean, Dete Meserve, and Judd Payne are exec producing alongside Present Pictures’ Jen Dubin and Cora Olsen. This marks Feuerstein’s latest project behind the camera after 2009’s Crackle web series The Hustler, which he wrote, directed, and starred in, and Royal Pains, on which he’s also a producer. IAM Entertainment is repping the project. Feuerstein is repped by UTA; Stein is with WME; Friedlander and Cionni are repped by Aperture Entertainment. Take a look at the exclusive concept teaser for Flipside:
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