The 66,000-square-foot Playa Vista, CA complex will serve as the new West Coast outpost for IMAX, joining corporate headquarters in Toronto, NY and Santa Monica. LA Mayor Eric Garcetti, City Councilmember Mike Bonin and executives from IMAX and developer Lincoln Property Company attended a shovel ceremony today. The plan is to complete construction by the first half of next year, with all 120 employees in IMAX’s Santa Monica offices expected to move to the new digs that will house corporate offices, screening rooms and postproduction facilities. The three-story HQ joins fellow tech biggies in the neighborhood including Facebook, YouTube, Electronic Arts, Sony, Fox Sports and Belkin and the Hercules Studio film stage. Here’s a look at a rendering via design firm Gensler: