FremantleMedia International has created FremantleMedia Canada, a Toronto-based sales office for its distribution operation. Susan Hummel, a recent hire as SVP distribution and sales, will head up the new office. FremantleMedia Canada will grow the company’s business in both the English and French languages. Hummel will be responsible for developing and managing strategies to license FremantleMedia content to various distribution platforms and will create local marketing initiatives. The exec was recently SVP of U.S. basic cable and Canadian TV distribution for MGM. She also previously worked at Comedy Central, Nickelodeon and FX. In the past year, Fremantle has increased its focus on investing in in-house and third-party content and development, as well as upping its commitment to scripted programming. Earlier this week, FremantleMedia North America acquired the rights to Neil Gaiman book American Gods which it will develop as a drama series.
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