A leveling off for TNT’s Dallas reboot, which bagged 2.7 million viewers with its third season debut – its smallest start yet. That said, it suffered nowhere nearly as steep a fall as had its Season 2 starter. That season opened with 2.98 million viewers, but it was a 60% plunge compared to the hefty 6.9 million who’d welcomed the return of the Ewings in the less-crowded summer. That Season 2 starter had been a series low for the new Dallas. TNT notes last night’s third-season kickoff matches the new Dallas’ second-season average.
Among demos, it was a similar story. The third-season launch snared 1.1 million 25-54 year olds, compared to Season 2’s opening 1.22 million; last night’s opener also averaged 946,000 adults 18-49, compared to 1.02 million at the start of Season 2. In its first season, the rebooted Dallas averaged 4.5 million viewers in live plus same day delivery, with 1.4 million adults 18-49 and 1.8 million adults 25-54. Here too, TNT would direct your attention instead to the show’s second-season average, which more closely compares to the drama series’ Season 3 debut demo stats. About halfway through Dallas’ 15-episode second season, it suffered the loss of its chief villain J.R. Ewing, played by Larry Hagman in both iterations of the iconic series..
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