As it has done in the past couple of years, the CW has given early renewals to its strongest series. The list includes flagship dramas The Vampire Diaries and Arrow, formidable veteran Supernatural and freshmen The Originals and Reign. Left off are the proverbial bubble shows whose renewals chances are estimated to be 50-50 at best. That includes Beauty & the Beast, The Carrie Diaries, Hart of Dixie and The Tomorrow People. Their odds will improve or get worse depending on the performance of the CW’s upcoming midseason series The 100, which is getting strong buzz and is being touted as a potential long-term player for the network, as well as alien romance Star-Crossed.
After an inauspicious launch behind mothership series The Vampire Diaries, The Originals has flourished in the Tuesday 8 PM slot despite gloom and doom predictions about its face-off with ABC’s Agents of S.H.I.E.L.D. Its potent pairing with Supernatural has doubled the CW’s Tuesday night ratings year-to-year in adults 18-34 (+100%, 1.4 vs. 0.7), grown +150% in adults 18-49 (1.5 vs. 0.6), and gained +88% in total viewers (3.2 million vs. 1.7 million). With the new lead-in, Supernatural has found another gear, posting double-digit increases year-to-year in total viewers and all key demos, and recently logging its most watched episodes since 2010.
Arrow is the CW’s most-watched series (3.9 million), while The Vampire Diaries continues to be the network’s highest-rated show in all key demos in its fifth season, and season to date is ranked #2 in the Thursday 8 PM time period among adults 18-34 (1.8 – tie), and #3 in adults 18-49 (1.8), ahead of ABC and NBC. Period drama Reign has been a swing for the CW, and the network brass have been happy with its creative direction. The series has done OK in the ratings (3.25 million viewers, a +4% time period improvement vs. Beauty and the Beast last season) and performs well digitally. Additionally, Reign comes from CBS TV Studios, while the other four newly picked up series all hail from the CW’s other studio partner, Warner Bros. TV. TVD and The Originals are co-produced by Alloy.
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