whalerockIn light of the recent exit of co-founder Gail Berman, BermanBraun has been renamed Whalerock Industries, a name said to have special meaning to co-founder and now full owner Lloyd Braun. The company also has folded scripted television, which had been overseen by Gene Stein, into film, with Andrew Mittman, who has run BermanBraun’s film division since 2009, as head of the combined unit. Stein, who has been at BermanBraun since 2008, is leaving. Meanwhile, Jenna Glazier has been promoted to SVP of television and film. “This reorganization reflects our approach to development throughout the company,” Braun said. “The traditional lines between media are increasingly blurred – particularly in film and television. Our executives will work the same way – evaluating material, developing relationships and understanding business models across the media landscape.”

BermanBraun made headlines a month ago with the abrupt departure of Berman, who founded BermanBraun with Braun in 2007. The split became an instant hot topic around Hollywood, with overtures made to Berman for the Hulu CEO job mentioned as a possible reason. Berman, who is said to have walked out with a check for tens of millions of dollars (sources peg the amount at around $20 million), now is focused on BermanBraun’s USA series Dig. Whalerock has a first-look deal with MGM for film and TV.