British talent shop Ken McReddie Associates is rebranding. The name change to The Artists Partnership is intended to “reflect the kind of company we have become” and “the way that our agents work with our clients,” says CEO Roger Charteris. Charteris and the Marcus Evans Group took over the agency five years ago and recently set up literary and development departments run by Robert Taylor. The development department is working as a partner and co-producer with clients on projects across theater, film and TV. The agency has also begun working with writers and directors. The Artists Partnership’s client roster includes Idris Elba, Emily Blunt, Jack Huston, Jeremy Irons, Diane Kruger, Kim Cattrall, Harvey Keitel and Aneurin Barnard as well as such UK TV talent as David Suchet, Reggie Yates and Call The Midwife‘s Jenny Agutter.