20th Century Fox TV has promoted Howard Kurtzman to President, Business Operations, and Mark Pearson to EVP Brand Management and Digital Media. Both report to chairmen and CEOs Dana Walden and Gary Newman, who made the announcement today. Kurtzman will expand his responsibilities to include additional involvement with the studio’s expanding cable production units Fox 21 and Fox Television Studios, while continuing to oversee the company’s business and legal affairs operations. Pearson continues to lead the exploitation of the studio’s brands across all distribution channels, with specific emphasis on digital and new media, overseeing the company’s Brand Management, Strategy, Marketing, Research and Music operations. He helps guide Twentieth TV’s home entertainment, DVD and SVOD strategies, and works alongside the syndication division on new broadcast and cable sales and the digital entertainment group on developing mobile apps and games.
Before joining 20th TV, Kurtzman served as EVP Business and Legal Affairs at New World Entertainment, which was purchased in 1997 by Twentieth TV parent News Corp. Prior to New World, Kurtzman worked for 12 years at Stephen J. Cannell Productions, ultimately rising to SVP Business and Legal Affairs. Pearson formerly served as the studio’s SVP Brand Management and Strategy, and led the company’s brand management, marketing, research and business development initiatives. Pearson came to Twentieth TV from Universal Pictures in 2005, where he’d served as VP Franchise Strategy, developing partnerships and growth strategies for key Universal titles, and as Director, Business Development and Strategic Planning.
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