The Wolf Of Wall Street crossed the $100M mark last night as the Oscar-nominated film continues its ride into the middle of Awards season. Added to its international cume, the Martin Scorsese romp has taken in $225M worldwide to date at the box office. The question, at the end of the day, however, is will it be profitable? The picture, financed by Red Granite International and marketed and distributed by Paramount Pictures has a hefty price tag … they claim $100M. When you add marketing and distribution costs, and consider the fact that exhibition will take a good chunk of its gross, the question looms large. Wolf, with a 3-hour running time so it has fewer plays during a day in theaters, crosses the mark heading into its sixth week in release. Universal/Emmet Furla’s Lone Survivor will cross the $100M threshold this weekend (its sixth week in release) and currently stands at around $97.7M while Walt Disney’s animated family film, Frozen has just skated past the $350M mark as it heads into its 11th week. The sing-a-long version bows in selected theaters this weekend, which is a clever marketing move for the Mouse House. Fandango reports that because of advance sales, the sing-a-long version has reclaimed the top tickets-seller spot. Only two pictures are bowing this weekend — Superbowl weekend when moviegoing hangs heavily on the female demo — Focus Features’ That Awkward Moment (Zac Efron) and the Kate Winslet, Josh Brolin starrer Labor Day from Indian Paintbrush and Paramount Pictures.
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