IFC_LogoTagline_1At some point before comedies like Portlandia, Maron and Comedy Bang! Bang! made their way to the network, it was knows as Independent Film Channel (IFC for short). During the TCA press tour today, president and GM Jennifer Caserta made the name-shortening official: IFC will now be known as IFC. “The name ‘Independent Film Channel’ has been legally retired and IFC as an acronym now stands for nothing,” Caserta said. “Well, it actually stands for a growing number of smart, funny and original alternative comedies, but our viewers already know that. So, starting today, IFC is legally IFC.”

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