fedupEXCLUSIVE: In a deal that is closing right before the conclusion of the Sundance Film Festival, RADIUS-TWC is acquiring worldwide distribution rights to Fed Up, the Katie Couric-narrated documentary about the alarming and rising rate of obese children in America. Several distributors chased the film, because of its hot button topic that is similar to the embraceable issue examined in Bully. I’ve heard the deal was near $2 million.

Sundance2014_badge__140109214059Fed Up was directed by Stephanie Soechtig, and produced by Sarah Olson and Eve Marson. Along with narrating, Couric is exec producer with Laurie David, Regina Scully, Heather Reisman, and Atlas Films’ Michael Walrath and Michelle Walrath. Deal was negotiated by Cinetic Media on behalf of the filmmakers.

Beyond chronicling the futile efforts of several young people to shed weight, including a 250-pound 15-year old boy and a 212-pound 12-year old girl, the film reveals a 30-year campaign by the food industry, aided by the U.S. government, to mislead and confuse the American public. The result is a humungous health epidemic. The filmmakers trace the historical pattern and places the blame squarely on the food manufacturers that after WWII moved away from natural foods in favor of sugars and processed ingredients as a way to drive profits. As a result, we have a lot of fat kids who develop problems not normally seen in ones so young. The film screened in the U.S. Documentary Competition.