Here is why cable series have a better chance of growing viewers throughout a season with an uninterrupted run. Coming back from a holiday hiatus, ABC’s Marvel’s Agents Of S.H.I.E.L.D. and The Goldbergs began building momentum with two consecutive weeks of ratings gains. That came to a screeching halt last night when Agents Of S.H.I.E.L.D. aired a rerun, snapping the streak for both series. With the comic book drama airing a repeat (0.9), The Goldbergs (1.5) slipped 17% from last week (but built nicely onto its lead-in). Trophy Wife (1.0) was down a tenth from last Tuesday to a series low, while the third episode of Killer Women (0.7) held steady at its dismal Week 2 rating. (Killer Women is slated to stay on the air for another month until it is replaced by another midseason drama, Mind Games, on February 25)
Fox‘s comedies posted strong week-to-week gains against Agents of S.H.I.E.L.D. and the entire CBS lineup in repeats. Dads (1.5) was up 25% from last week. Fellow rookie Brooklyn Nine-Nine (1.9) was up 36% and topped incumbent New Girl (1.8, up 13%) for the first time. The Mindy Project (1.5) jumped 36% for its winter finale. But there is no chance for the block to keep the momentum for the same reasons listed above — next Tuesday only Dads will air an original as Fox will preempt some of its series for the State Of The Union address. With NCIS, NCIS: LA and Agents Of S.H.I.E.L.D. all in reruns, The Biggest Loser (1.9) was up 12% from last week, while Chicago Fire (1.8) was flat. NBC won the night in 18-49, with CBS taking total viewers. On the CW, The Originals (1.0, 2.4 million) rose 11% in 18-49 and 14% in viewers. Supernatural (1.1) was up 10% from last week and drew 2.7 million viewers, its larges audience in more than three years.
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