UPDATED: The winter debut of ABC Family’s Pretty Little Liars is the most-tweeted season premiere in TV history. Tuesday’s debut generated more than 1.3 million tweets by nearly 700,000 contributors, peaking at a rate of 30,000 tweets per minute. The series now accounts for the Top 5 most-tweeted TV series telecasts on record, with eight episodes amassing more than 1 million tweets
Pretty Little Liars ranked as Tuesday’s No. 1 telecast among women 18-34 (900,000), viewers 12-34 (2.1 million) and 12-34 females (1.8 million). It also was the No. 1 cable telecast in primetime in the 18-34 demo. An average of 3.2 million total viewers tuned in to join the search for the person who wanted to kill clique boss Alison, making it the No. 2 original cable telecast in overall audience (3.2 million) — just 100,000 viewers behind BET’s unveiling of Being Mary Jane (3.3 million).
Back in August, Pretty Little Liars clocked its biggest summer-finale crowd in viewers 12-34, 18-34, and 18-49, as well as total viewers (3.3 million). In the finale episode, the Liars got a riddle from “A” that sends them to Ravenswood, where one of them disappeared during a magic show, and a shocking discovery proved everything they thought they knew about “A” and the “A-Team” might be wrong and that the Liars may have just started World War A. You had to be there.
The August summer finale episode episode pulled in so many young women that it ranks as the No. 4 telecast in that bracket in ABC Family history. The whole World War A thing broke the show’s own social media records, becoming the most-tweeted series TV episode ever in SocialGuide’s books, with nearly 1.9 million tweets by 637,000 unique contributors, and spiking at 70,000 per minute in the show’s final minute. The soapy drama series consistently ranked as one of the top-10 most social series on Twitter throughout the 2013 summer season, SocialGuide said.
Tuesday’s crowd puts the winter season starter on par with the the 3.21 million who watched the Season 3 winter premiere on January 8, 2013. The “Who’s In The Box” episode was also up from the 2.972 million who tuned in for PPL’s Season 4 debut on June 11, 2013. The ABC Family flagship show, based on the novels of Sara Shepard, was renewed for a fifth season last spring with that cycle expected to debut this summer.
PPL spinoff Ravenswood also returned from its break last night. The freshman teen drama garnered 1.7 million viewers. That’s a drop from the 2.1 million who watched the series’ debut on October 22. It is however, up from the 1.11 million who tuned in for Ravenswood’s mid-season finale on November 19, 2013. Ravenswood is scheduled to wrap up its first cycle on January 28 with no word yet on a renewal. On the bright side, Ravenswood ranked as TV’s No. 1 telecast with females 12-34 (951,000), women 18-34 (508,000) and the No. 1 original cable TV telecast in adults 18-34 (583,000) and viewers 12-34 (1.0 million).
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