nbcu__130918225737Months ago, when NBC was deciding to move The Tonight Show back to New York, part of the NBCUniversal-think was that it would allow the company to streamline booking of talent across its many talk-show platforms based in New York – also including Late Night, Today, Saturday Night Live, Meredith Vieira’s new show, Watch What Happens Live, Access Hollywood, E! News, etc. Last month, NBC Broadcast chairman Ted Harbert told Deadline that NBCU was working to streamline guest booking across brown3its various celebrity-centric New York-based shows, including the Jimmy Fallon-hosted Tonight. The ability to orchestrate an “event” across multiple programs for a celeb with something to plug would give Tonight a big booking edge over its late-night competition, for example.

Related:  ‘Tonight’s Move To NY May Give NBC More Clout, But Will Digital Make Booking War Obsolete?

Today, less than three weeks before Tonight makes the move, NBCU announced it had promoted Kathy Kelly-Brown to the newly created post of SVP Global Talent Booking, where she will develop “strategic, customized publicity opportunities incorporating the many powerful brands” in the NBCU portfolio. Kelly-Brown will collaborate with producers, bookers and talent execs to “assemble comprehensive publicity opportunities for projects such as upcoming film and television premieres, album releases and book launches.” She will report to NBCU EVP Adam Miller.

Kelly-Brown’s well-suited for the gig. Most recently, she was SVP Communications at NBCUniversal News Group — including NBC News, MSNBC, CNBC and Weather Channel. Previously, she served as SVP Corporate Communications and Media Relations at NBCU, where she worked with broadcast and entertainment cable ad sales, government affairs, and internal communications. That came after a stint as VP Publicity at NBC Entertainment, overseeing creation and execution of publicity campaigns for all of NBC’s primetime series, long form, special and daytime programming.