As EVP of Distribution & Merchandising, Kent Sanderson will have oversight of the company’s cable, satellite and digital platform relationships as well as manage content windowing and marketing opportunities with the various digital retailers. He’ll also be handling acquisitions for the company at the upcoming Sundance Film Festival. The company announced his appointment today. He will report to GoDigital CEO Logan Mulvey.
Sanderson joins GoDigital following the recent shakeup at Focus, with the exit of James Schamus and Peter Schlessel taking over the reins of the film label. At Focus, Sanderson most recently served as Director, Alternative Content & Distribution. His credits include Alex Gibney’s We Steal Secrets: The Story Of WikiLeaks, and Sundance pics The Lifeguard and C.O.G. He also worked on the campaigns for The World’s End, The Place Beyond The Pines, and Moonrise Kingdom.
Mulvey commented, “Kent is a strategic thinker in all aspects of film distribution; we are proud to have secured his talents as one of the premiere executives in digital distribution. Together, we look forward to discovering the best in fiction and non-fiction film and sharing those works with global audiences.”
GoDigital was co-founded by Mulvey in 2008, originally as a distributor of music and filmed entertainment content via digital platforms. In 2012, GoDigital received an investment from Preferred Ventures, the digital media VC fund launched by FreeCreditReport.com founder and former Experian Interactive CEO Ed Ojdana with former Facebook Chief Privacy Officer and Fandor investor Chris Kelly. Both Ojdana and Kelly joined the GoDigital Board with Ojdana serving as its Chairman. In 2013, Internet Entrepreneur Charles Chase joined GoDigital as an investor and Board Member.