UPDATE, 3:15 PM: Disney Channel‘s latest original movie Cloud 9 premiered Friday and pulled in 5 million total viewers, ranking as the night’s No. 1 cable telecast in total viewers. It drew 2.6 million in the kids 2-11 demo and 2.1 million kids 6-11, making it second-highest TV telecast season-to-date. It also was the No. 2 cable telecast among tweens (1.8 million/7.3 rating), behind the network’s Good Luck Jessie: NYC Christmas back in November. Cloud 9, which stars Dove Cameron and Luke Benwar, led into the debuts of new comedy series I Didn’t Do It which landed 3.9 million total viewers, and a sample of new game show Win, Lose Or Draw which followed with 2.8 million viewers.
Also on the original movie front, Lifetime said today it is moving the premiere date of The Trip To Bountiful starring Cicely Tyson, Vanessa Williams, Blair Underwood. and Keke Palmer. The adaptation of Horton Foote’s play was to bow February 22 but was shifted to Saturday, March 8 at 8 PM, where the network thought it would do better competitively.
PREVIOUS, 12:30 PM: Lifetime’s broadcast Saturday of its TV movie Flowers In The Attic was seen by 6.1 million total viewers, the network’s best original movie performance since the premiere of Steel Magnolias drew 6.5 million viewers in October 2012. Lifetime was already high on its adaptation of V.C. Andrews’ controversial 1979 book, announcing at TCA on January 9 that it was ordering a sequel, Petals On The Wind. Flowers, starring Ellen Burstyn, Kiernan Shipka, Mason Dye and Heather Graham, scored 2.6 million viewers in the key 25-54 demo and 2 million among women 25-54. It also averaged 2.4 million adults 18-49 and 1.9 million women 18-49. Kayla Alpert (Up All Night) wrote the script and Deborah Chow directed.
Lifetime will encore Flowers In The Attic on Saturday at 10 PM after the world premiere of another original pic, Lizzie Borden Took An Ax, which stars Christina Ricci as Borden.
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