Sundance2014_badge__140109214059__140116020608Worry not Fifty Shades Of Grey fans: The movie of the book aims to give you what you want. “We’re very conscious of not making anything gratuitous or exploitive while being faithful to the stories of the book and to 5o9a0132the fans of the book,” said producer Michael De Luca this morning at the Sundance Film Festival. “We’re going to give them what they expect, which is an intense and erotic love story,” he added. “Obviously the film can’t be as explicit as the book,” De Luca noted. “A picture is worth a 1000 words. So to be erotic onscreen means I think an image is going to have way more power than reading the words on a page.”

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pga67__140108185018-275x154The soon to be president of Production for Columbia Pictures (he officially takes the reins March 1) was in Park City for the second annual PGA Breakfast. In a free-ranging discussion with Producers Guild national executive director Van Van Patten, De Luca mainly discussed his career history. But it was on Fifty Shades that things got steamy.

“Not to sound corny, but it is, at its heart, a young love story. I think those things always work,” he said of the blockbuster trilogy of books. “No matter what you think about the book, those things are in that story and they are very cinematic. I think people love a good love story and the these two characters endeared themselves to 90 million readers so it’s hard to say that it didn’t connect on a deeper level than just its more sensationalist aspects, but it was the love story that did it for me.”

50__131113154847Before the breakfast started, De Luca told me he has really enjoyed working with Fifty Shades director Sam Taylor-Johnson. “She runs a very chill set,” he said of the Vancouver-based shoot. In Sundance for the first time since the 1990s, De Luca is heading back to Canada tomorrow to see filming on Fifty Shades through to its late February conclusion. The Focus Features pic is set to be released on February 13, 2015. Already partially into his new gig, De Luca says he’s been looking at the Columbia slate while straddling his role as an studio exec and as a producer.

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Onstage, De Luca also had nothing but praise for author E.L. James on what is her first experience in a film adaption of one of her books. “She’s been great, she’s been collaborative and active,” he said of his fellow producer on the film. “She the true north, she’s the North Star for us with these characters so it’s been great being able to check with her.” One change between the book and the upcoming film is the removal of the novels’ inner monologue by Anastasia Steele (being played in the movie by Dakota Johnson). “The book is explicit by design because the author wanted to get inside of the female character and wanted to in detail go through her experience,” De Luca told the crowd of PGA members. “On a literary level that was necessary but on film it is a whole different medium. In any adaption of a book, you have to lose some stuff and you have to combine some stuff. In the dramatic arch of a 2-hour or 90-minute movie, it’s a 3-act structure.”