Endemol North America (Big Brother), has signed an exclusive overall deal with Armando Christian Perez (Pitbull) to develop and produce original content for television and digital platforms. Perez will also serve as executive producer on the projects under the deal announced at Endemol’s NATPE party, along with manager and Latium Entertainment CEO Charles Chavez. The digital aspect of the deal also includes a Pitbull channel on upcoming online network Endemol Beyond. Pitbull’s single Timber featuring Ke$ha, is in its third consecutive week at #1 on the Billboard Hot 100 chart and new song We Are One (Ole Ola) featuring Jennifer Lopez and Brazilian singer Claudia Leitte was named the official anthem for the 2014 World Cup.
FremantleMedia International has entered an exclusive first look content deal with multi-media studio Young Hollywood, which specializes in celebrity/lifestyle videos. The pact covers all of Young Hollywood’s half hour and hour long programming, including Young Hollywood’s Greatest… (26 x 30) and Young Hollywood Presents Evolution Of… (26 x 30) which are already part of FMI’s content catalogue.Young Hollywood is repped by CAA, which reps Pitbull with attorney David Fox.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.