Multimedia studio Electus is teaming with fellow IAC property CollegeHumor Media to form Electus Digital. Drew Buckley, Electus’ COO, will oversee the new division, which will encompass website properties CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube channels WatchLOUD, Nuevon and Hungry; and production companies dumbdumb and Big Breakfast. The latter is a newly formed full-service production company from CollegeHumor Originals. It will focus on the development of feature-length films, TV programming and new-media projects for Electus Digital and CollegeHumor.com, and it will create original content including via a development deal with TBS that is bringing the CollegeHumor series Jake And Amir to TV. It will be run by CollegeHumor president of original content Sam Reich. “This configuration represents a combination of the best of creative execution and distribution on the digital landscape,” Buckley said today in a release announcing Electus Digital’s formation. “As one team, we are now able to deliver even more inventive, high-quality programming to more fans across all platforms.”
Reich, who most recently was president of Original Content at CollegeHumor, established the CollegeHumor Originals department in 2006. He has since been responsible for the creative and production of all of the site’s original videos including overseeing the creation of web series including Jake And Amir. “Since we started making original video content in 2006, we’ve kept Sam and his team in-house as our own little secret. Breaking them out should really unlock their potential,” says Ricky Van Veen, co-founder of CollegeHumor.com. “It’s funny how many new projects have come together since we moved them to the West Coast — who would’ve thought being in Los Angeles would help with our film and TV efforts?”
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