Will television become more friend than foe for movie theaters? This announcement from Fandango at the International CES confab could help. The NBCUniversal-owned ticketing service says that by the end of March it will begin to offer movie trailers and what it calls “fully-embedded ticketing capabilities” for Samsung‘s Smart TVs. Consumers will be able to scroll through options and make their transactions on the Movies & TV Shows panel. “Fandango will be aggregating high definition movie trailers so that consumers can gain instant access to the content they love while offering a simple way to purchase movie tickets in advance,” says Fandango President Paul Yanover. The companies have experience together: In September Samsung included Fandango’s movie preview show Weekend Ticket in the content recommendation service for its Galaxy Note 3 devices. Also, yesterday NBCU parent Comcast said that it will feed 4K content to Samsung’s new Ultra HD TV sets.
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