‘Upwave’ Takes Nose Dive On HLN

HLN‘s health and wellness programming brand “upwave” hasn’t been so good for its health and wellness, achieving a two-decade ratings low for the network over the weekend.  HLN has been undergoing renovation under new GM Albie Hecht. On December 1, that included the addition of three new “upwave” programs. This past Sunday, at 8 PM, two of those programs, the half hours The Tim Ferriss Experiment and The Dose With Dr. Billy averaged a combined  22,000 viewers — 5,000 in the news demo. Those are the smallest numbers Nielsen has reported for HLN since at least October of ’91. The third “upwave” program, a cooking competition series starring Richard Blais and called Cook Your Ass Off,  is their lead-in, at 7 PM.