NFL football boosted NBC, Fox and CBS last night. But CBS’ overrun didn’t help the network’s Kennedy Center Honors special. Airing from 9-11 PM, following a 60 Minute rerun (1.5 in 18-49, 9.2 million), the ceremony drew a 0.9 demo rating, down 36% from last year when it aired on Wednesday with no football competition and an all time low. (The Kennedy Center Honors averaged 7 million viewers).
NBC of course won the night with Sunday Night Football. The Philadelphia Eagles’ down-to-the-wire 24-22 victory over the Dallas Cowboys in a “win-and-in” game for the NFC East posted a 16.8 overnight rating from 8:30-11:30 PM, way up from last week to rank as the seventh-highest Sunday overnight for a regular primetime game on NBC and the third highest rated this season. But it was down 10% from last year’s Week 17 game, Redskins’ 28-18 victory in “win-and-in,” which stands as the highest regular-season primetime football overnight on any network in 15 years.
ABC rebroadcast of Harry Potter And The Sorcerer’s Stone (1.1) was up 38% from last year’s Harry Potter And The Order Of The Phoenix broadcast. The films are part of the last big broadcast movie package deal ABC made before the tentpole franchises migrated solely to cable.
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