A Halloween coup and a Dancing With The Stars pop catapulted ABC’s Good Morning America to its second consecutive November sweep win among the broadcast morning infotainment programs. GMA won the sweep in the news demo (2.226 million viewers) and among viewers of all ages (5.950 million). The win marks GMA’s first back-to-back November sweep wins in 20 years overall, and 21 years in the demo. The November victory extends GMA’s streak to six straight in total viewers and five in the demo.
Today, meanwhile, noted this morning is has now been No. 1 rated in the 18-49 demo for 77 consecutive sweeps overall and 22 consecutive November sweeps. News programming is not typically sold off that demo, but it is one that NBC targets aggressively in other dayparts.
GMA outperformed Today (5.193 million and 2.133 million) by 757,000 total viewers — 93,000 in the 25-54 news demo. GMA’s margin of victory over Today widened by 62% in total viewers and 210% in the demo compared to last November — its biggest November sweep margins over Today in more than two decades. That said, Today did improve its ratings compared to last November – up 7%, or 345,000 viewers, in total viewers and 6% in the news demo. NBC also noted that, during the first 10 weeks of this TV season, Today has closed the demo gap with GMA by 44% (54,000) year-over-year.
Meanwhile, GMA virtually doubled CBS This Morning‘s 3.205 million viewers overall and 1.061 million demo viewers. It was, in fact, GMA’s biggest advantage over CBSs morning show in more than eight years in overall crowd and seven years in the demo.
GMA’s November sweep began with its first Halloween costume episode ratings win over Today, and ended with its most watched telecast in six months featuring the three Dancing With The Stars finalists. (That previous most watched episode, six months earlier, had featured the finalists of the spring edition of Dancing.)
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