Katie Couric officially is heading online with a Yahoo deal that had been rumored for months. The Web giant announced this morning the Couric will serve as global anchor beginning in 2014, working with “a growing team of global correspondents who will report on live world events, anchor groundbreaking interviews with major newsmakers and thought leaders, and much more.” Said Yahoo CEO Marissa Mayer, “Katie’s depth of experience, her intellectual curiosity, and her charisma make her the perfect choice to anchor Yahoo News and the whole Yahoo Network.” Couric and Yahoo executives are still in the early stages of developing ideas for what the scope of her presence will be, with town hall meetings among a number of interactive possibilities. Why taking on an Internet gig? “I’ve done pretty much everything else in television up until now — I hosted the Today show, I anchored the CBS Evening News and I’ve done a syndicated show,” Couric told Deadline. “If you look at the next frontier where content is going and how people are consuming it, it is in the digital space.” Couric is not new to the space, having launched the @KatieCouric online interview show while at CBS News and utilizing Twitter and Facebook questions on her syndicated show. “I like the idea of unlimited real estate, doing interviews that are interesting to a global audience.”
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By signing with Yahoo, Couric ended a few months early her agreement with ABC News, which was part of the Disney-ABC package for her syndicated talk show. Couric, who has done little for ABC News in the past year while working on her show, is not severing ties completely. “It is still a very symbiotic relationship,” she said. “As ABC News has said, it wouldn’t be surprising if they would utilize my content on their platform.” (ABC News has an online partnership with Yahoo.) A partnership that is not in the cards, at least for now — with CNN and Couric’s former producer Jeff Zucker.
As for her syndicated daytime talk show, a final decision is expected within the next month though all signs point to the show ending its run. ABC has no replacement for Katie, and the network just hired seasoned syndication executive Lisa Hackner who will likely want to put her stamp, something she won’t be able to do until fall 2015. There had been speculation that ABC and Couric could try to extend the show for one more season while a suitable replacement is found but Couric seems ready to move on, while it appears hard for ABC to make the show economically feasible because of its big price tag, said to be $30 million-$40 million a year. Katie’s core station group, the ABC stations, are reportedly already exploring local newscasts to replace the talk show next fall.
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